FrançaisGoldman Sachs vs Morgan Stanley: which stock to buy?
Head to head
| Metric | Goldman Sachs | Morgan Stanley | Edge |
|---|---|---|---|
| Price | $1,041 | $215 | |
| Median target (12m) | $1,150 (+10%) | $240 (+12%) | |
| Analyst reliability (1y) | 61% | 54% | 🟢 GS |
| Avg gain / call (1y) | +28% | +24% | |
| P/E | 16.1 | 17.4 | 🟢 GS |
| $1000 invested (10y ago) | $5,612 | $6,572 | 🔵 MS |
Performance by year
| Year | GS | MS | Winner |
|---|---|---|---|
| 2026 | +15% | +18% | 🔵 MS |
| 2025 | +54% | +41% | 🟢 GS |
| 2024 | +48% | +35% | 🟢 GS |
| 2023 | +12% | +10% | 🟢 GS |
| 2022 | -10% | -13% | 🟢 GS |
| 2021 | +45% | +43% | 🟢 GS |
| 2020 | +15% | +34% | 🔵 MS |
| 2019 | +38% | +29% | 🟢 GS |
| 2018 | -34% | -24% | 🔵 MS |
| 2017 | +6% | +24% | 🔵 MS |
| 2016 | +33% | +33% | 🟢 GS |
Frequently asked questions
Goldman Sachs or Morgan Stanley: which to buy?
Over ~10 years, Goldman Sachs returned $5,612 on $1000 vs $6,572 for Morgan Stanley, and Goldman Sachs has better analyst reliability. Not advice: also check valuation (P/E) and your horizon.
Goldman Sachs vs Morgan Stanley: which performed best?
Over ~10 years, Morgan Stanley wins ($5,612 vs $6,572 on $1000 invested, price return excluding dividends).
Goldman Sachs vs Morgan Stanley: which is cheaper?
On P/E, Goldman Sachs is cheaper (16.1 vs 17.4). A lower P/E isn't always a better deal (growth matters).
What is JPI Invest?
JPI Invest aggregates analyst recommendations across the entire S&P 500 (plus the S&P MidCap 400), replays them against real prices and measures who predicts best — on results, not reputation. Instead of taking a price target at face value, you see each analyst's track record on each stock.
- 🏆 Analyst leaderboard by real reliability (beating their sector, not just riding the rally)
- 🎯 What to buy: 3 backtested methods over 6 years, from cautious to aggressive
- 💬 AI assistant: ask anything about any stock, with the numbers
- 📊 Portfolio tracking + 🔔 price alerts by email
⚠️ Educational information, not investment advice. Past price performance (excluding dividends). Data: Yahoo Finance.