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Are analysts right about Brown–Forman (BF-B)?

Consumer Staples · price $27.28 · median target $27.00 (-1%)
In short — Over the past 12 months, 37% of analyst price targets on Brown–Forman turned out profitable, for an average return of +3% (across 41 timestamped calls). The current consensus is "Hold" with a median price target of $27.00 (-1% vs the current $27.28, from 9 analysts).

📈 See the interactive version (live chart) →

🔗 Related pages on Brown–Forman — Financials & fundamentals  ·  If I had invested  ·  Dividend
Current price
$27.28
Median target (12 mo)
$27.00 -1%
Analyst accuracy (1 yr)
37%
Avg return / call (1 yr)
+3%
💰 Performance & « if I invested » 📊 Interactive analysis

Historical analyst accuracy

For Brown–Forman, we replayed every analyst price target of the past 12 months and measured the real outcome: 37% were profitable, average return +3% (41 calls). At 3 months: +0% average return (29% profitable). The higher the %, the more often analysts were right on this stock.

Most reliable analysts on this stock (past track record)

Their past track record on this stock (targets replayed against real prices) — not a forecast of what will happen.

Analyst / brokerCalls i% profitable iAvg return i
Barclays90%-21%

Valuation

Is Brown–Forman overvalued, and is it a good time to buy Brown–Forman right now? If you're wondering, here's a recap to make up your own mind: Brown–Forman's valuation vs its sector median, to weigh alongside analyst reliability (above) and past performance. Educational information, not buy advice.

The P/E (price ÷ earnings per share) = how many years of earnings you pay for the stock. The higher it is, the more growth the market expects — but the pricier the stock, so more vulnerable if growth disappoints. The forward P/E uses next year's expected earnings: lower than the current P/E = rising expected earnings. We compare it to the sector median to see whether the stock is expensive relative to its peers.

MetricBrown–FormanSector median (Consumer Staples)
P/E18.324.4
Forward P/E16.115.6
Net margin18%7%

👉 Brown–Forman trades below its sector median (18.3 vs 24.4) — potentially undervalued, or lower expected growth.

📖 P/E, PEG, margin…: see the glossary

💵 Dividend : Brown–Forman pays about $0.92/share/yr → 3.56% yield. what is this?

Frequently asked questions

Is Brown–Forman a buy right now?

The analyst consensus on Brown–Forman (BF-B) is "Hold" (6 bullish, 7 bearish calls over 12 months). This is not advice: historically, 37% of their targets on this stock turned out profitable over 1 year.

What is Brown–Forman's price target?

The median 12-month price target is $27.00 (-1% vs $27.28), ranging from $20.00 to $30.00 (9 analysts).

Are analysts accurate on Brown–Forman?

Over 1 year, 37% of analyst targets on Brown–Forman were profitable, for an average return of +3% (across 41 timestamped calls). This is JPI Invest's accuracy metric.

What is the Brown–Forman stock forecast?

Analysts target a median of $27.00 within 12 months, i.e. -1% vs the current price. The most bullish targets $30.00, the most cautious $20.00.

What is the Brown–Forman stock forecast for 2026 or long term (2030)?

Note: analyst targets are 12-month (median $27.00, -1%), NOT 2030. No reliable 5-10 year price forecast exists (« 2030 prediction » models are speculative). The most useful inputs: the 12-month median above, these analysts' historical accuracy (37%), and the stock's past trajectory.

Is Brown–Forman overvalued?

Its P/E is 18.3, forward P/E 16.1. A forward P/E lower than the current P/E means earnings are expected to grow.

📊 See the full interactive analysis of Brown–Forman →

What is JPI Invest?

JPI Invest aggregates analyst recommendations across the entire S&P 500 (plus the S&P MidCap 400), replays them against real prices and measures who predicts best — on results, not reputation. Instead of taking a price target at face value, you see each analyst's track record on each stock.

Explore JPI Invest for free → How it works: the method →

⚠️ Educational information, not investment advice. Analyst price targets are 12-month and can be wrong. Data via Yahoo Finance, recomputed by JPI Invest.