FrançaisAre analysts right about Brown–Forman (BF-B)?
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Historical analyst accuracy
For Brown–Forman, we replayed every analyst price target of the past 12 months and measured the real outcome: 34% were profitable, average return +3% (44 calls). At 3 months: +0% average return (30% profitable). The higher the %, the more often analysts were right on this stock.
Most reliable analysts on this stock (past track record)
Their past track record on this stock (targets replayed against real prices) — not a forecast of what will happen.
| Analyst / broker | Calls i | % profitable i | Avg return i |
|---|---|---|---|
| Barclays | 11 | 0% | -18% |
| JP Morgan | 5 | 40% | +17% |
Valuation
Is Brown–Forman overvalued, and is it a good time to buy Brown–Forman right now? If you're wondering, here's a recap to make up your own mind: Brown–Forman's valuation vs its sector median, to weigh alongside analyst reliability (above) and past performance. Educational information, not buy advice.
The P/E (price ÷ earnings per share) = how many years of earnings you pay for the stock. The higher it is, the more growth the market expects — but the pricier the stock, so more vulnerable if growth disappoints. The forward P/E uses next year's expected earnings: lower than the current P/E = rising expected earnings. We compare it to the sector median to see whether the stock is expensive relative to its peers.
| Metric | Brown–Forman | Sector median (Consumer Staples) |
|---|---|---|
| P/E | 18.1 | 23.0 |
| Forward P/E | 16.4 | 15.1 |
| Net margin | 18% | 7% |
👉 Brown–Forman trades below its sector median (18.1 vs 23.0) — potentially undervalued, or lower expected growth.
📖 P/E, PEG, margin…: see the glossary
💵 Dividend : Brown–Forman pays about $0.92/share/yr → 3.56% yield. what is this?
Frequently asked questions
Is Brown–Forman a buy right now?
The analyst consensus on Brown–Forman (BF-B) is "Hold" (5 bullish, 7 bearish calls over 12 months). This is not advice: historically, 34% of their targets on this stock turned out profitable over 1 year.
What is Brown–Forman's price target?
The median 12-month price target is $28.00 (-0% vs $28.04), ranging from $20.00 to $30.00 (8 analysts).
Are analysts accurate on Brown–Forman?
Over 1 year, 34% of analyst targets on Brown–Forman were profitable, for an average return of +3% (across 44 timestamped calls). This is JPI Invest's accuracy metric.
What is the Brown–Forman stock forecast?
Analysts target a median of $28.00 within 12 months, i.e. -0% vs the current price. The most bullish targets $30.00, the most cautious $20.00.
What is the Brown–Forman stock forecast for 2026 or long term (2030)?
Note: analyst targets are 12-month (median $28.00, -0%), NOT 2030. No reliable 5-10 year price forecast exists (« 2030 prediction » models are speculative). The most useful inputs: the 12-month median above, these analysts' historical accuracy (34%), and the stock's past trajectory.
Is Brown–Forman overvalued?
Its P/E is 18.1, forward P/E 16.4. A forward P/E lower than the current P/E means earnings are expected to grow.
📊 See the full interactive analysis of Brown–Forman →
What is JPI Invest?
JPI Invest aggregates analyst recommendations across the entire S&P 500 (plus the S&P MidCap 400), replays them against real prices and measures who predicts best — on results, not reputation. Instead of taking a price target at face value, you see each analyst's track record on each stock.
- 🏆 Analyst leaderboard by real reliability (beating their sector, not just riding the rally)
- 🎯 What to buy: 3 backtested methods over 6 years, from cautious to aggressive
- 💬 AI assistant: ask anything about any stock, with the numbers
- 📊 Portfolio tracking + 🔔 price alerts by email
⚠️ Educational information, not investment advice. Analyst price targets are 12-month and can be wrong. Data via Yahoo Finance, recomputed by JPI Invest.