FrançaisAre analysts right about Booking Holdings (BKNG)?
📈 See the interactive version (live chart) →
Historical analyst accuracy
For Booking Holdings, we replayed every analyst price target of the past 12 months and measured the real outcome: 54% were profitable, average return +21% (274 calls). At 3 months: +5% average return (44% profitable). The higher the %, the more often analysts were right on this stock.
Most reliable analysts on this stock (past track record)
Their past track record on this stock (targets replayed against real prices) — not a forecast of what will happen.
| Analyst / broker | Calls i | % profitable i | Avg return i |
|---|---|---|---|
| Barclays | 25 | 52% | +19% |
| Credit Suisse | 20 | 60% | +26% |
| Deutsche Bank | 20 | 60% | +31% |
| JMP Securities | 20 | 60% | +25% |
| Wedbush | 17 | 71% | +30% |
Valuation
Is Booking Holdings overvalued, and is it a good time to buy Booking Holdings right now? If you're wondering, here's a recap to make up your own mind: Booking Holdings's valuation vs its sector median, to weigh alongside analyst reliability (above) and past performance. Educational information, not buy advice.
The P/E (price ÷ earnings per share) = how many years of earnings you pay for the stock. The higher it is, the more growth the market expects — but the pricier the stock, so more vulnerable if growth disappoints. The forward P/E uses next year's expected earnings: lower than the current P/E = rising expected earnings. We compare it to the sector median to see whether the stock is expensive relative to its peers.
| Metric | Booking Holdings | Sector median (Consumer Discretionary) |
|---|---|---|
| P/E | 16.7 | 19.3 |
| Forward P/E | 12.2 | 15.3 |
| Net margin | 26% | 9% |
👉 Booking Holdings is valued in line with its sector (16.7 vs 19.3).
📖 P/E, PEG, margin…: see the glossary
💵 Dividend : Booking Holdings pays about $1.61/share/yr → 0.88% yield. what is this?
Frequently asked questions
Is Booking Holdings a buy right now?
The analyst consensus on Booking Holdings (BKNG) is "Buy" (59 bullish, 0 bearish calls over 12 months). This is not advice: historically, 54% of their targets on this stock turned out profitable over 1 year.
What is Booking Holdings's price target?
The median 12-month price target is $245 (+63% vs $150), ranging from $170 to $274 (16 analysts).
Are analysts accurate on Booking Holdings?
Over 1 year, 54% of analyst targets on Booking Holdings were profitable, for an average return of +21% (across 274 timestamped calls). This is JPI Invest's accuracy metric.
What is the Booking Holdings stock forecast?
Analysts target a median of $245 within 12 months, i.e. +63% vs the current price. The most bullish targets $274, the most cautious $170.
What is the Booking Holdings stock forecast for 2026 or long term (2030)?
Note: analyst targets are 12-month (median $245, +63%), NOT 2030. No reliable 5-10 year price forecast exists (« 2030 prediction » models are speculative). The most useful inputs: the 12-month median above, these analysts' historical accuracy (54%), and the stock's past trajectory.
Is Booking Holdings overvalued?
Its P/E is 16.7, forward P/E 12.2. A forward P/E lower than the current P/E means earnings are expected to grow.
📊 See the full interactive analysis of Booking Holdings →
What is JPI Invest?
JPI Invest aggregates analyst recommendations across the entire S&P 500 (plus the S&P MidCap 400), replays them against real prices and measures who predicts best — on results, not reputation. Instead of taking a price target at face value, you see each analyst's track record on each stock.
- 🏆 Analyst leaderboard by real reliability (beating their sector, not just riding the rally)
- 🎯 What to buy: 3 backtested methods over 6 years, from cautious to aggressive
- 💬 AI assistant: ask anything about any stock, with the numbers
- 📊 Portfolio tracking + 🔔 price alerts by email
⚠️ Educational information, not investment advice. Analyst price targets are 12-month and can be wrong. Data via Yahoo Finance, recomputed by JPI Invest.