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Are analysts right about Procter & Gamble (PG)?

Consumer Staples Β· price $161 Β· median target $176 (+10%)
In short β€” Over the past 12 months, 20% of analyst price targets on Procter & Gamble turned out profitable, for an average return of +5% (across 202 timestamped calls). The current consensus is "Buy" with a median price target of $176 (+10% vs the current $161, from 15 analysts).

πŸ“ˆ See the interactive version (live chart) β†’

πŸ”— Related pages on Procter & Gamble β€” Financials & fundamentals  Β·  If I had invested  Β·  Dividend
Current price
$161
Median target (12 mo)
$176 +10%
Analyst accuracy (1 yr)
20%
Avg return / call (1 yr)
+5%
πŸ’° Performance & Β« if I invested Β» πŸ“Š Interactive analysis

Historical analyst accuracy

For Procter & Gamble, we replayed every analyst price target of the past 12 months and measured the real outcome: 20% were profitable, average return +5% (202 calls). At 3 months: +1% average return (20% profitable). The higher the %, the more often analysts were right on this stock.

Most reliable analysts on this stock (past track record)

Their past track record on this stock (targets replayed against real prices) β€” not a forecast of what will happen.

Analyst / brokerCalls i% profitable iAvg return i
Deutsche Bank2623%+6%
Morgan Stanley2227%+8%
Citigroup1926%+10%
Barclays1817%+5%
Wells Fargo170%+2%

Valuation

Is Procter & Gamble overvalued, and is it a good time to buy Procter & Gamble right now? If you're wondering, here's a recap to make up your own mind: Procter & Gamble's valuation vs its sector median, to weigh alongside analyst reliability (above) and past performance. Educational information, not buy advice.

The P/E (price Γ· earnings per share) = how many years of earnings you pay for the stock. The higher it is, the more growth the market expects β€” but the pricier the stock, so more vulnerable if growth disappoints. The forward P/E uses next year's expected earnings: lower than the current P/E = rising expected earnings. We compare it to the sector median to see whether the stock is expensive relative to its peers.

MetricProcter & GambleSector median (Consumer Staples)
P/E24.223.0
Forward P/E21.715.1
Net margin18%7%

πŸ‘‰ Procter & Gamble is valued in line with its sector (24.2 vs 23.0).

πŸ“– P/E, PEG, margin…: see the glossary

πŸ’΅ Dividend : Procter & Gamble pays about $4.26/share/yr β†’ 2.89% yield. what is this?

Frequently asked questions

Is Procter & Gamble a buy right now?

The analyst consensus on Procter & Gamble (PG) is "Buy" (29 bullish, 0 bearish calls over 12 months). This is not advice: historically, 20% of their targets on this stock turned out profitable over 1 year.

What is Procter & Gamble's price target?

The median 12-month price target is $176 (+10% vs $161), ranging from $149 to $190 (15 analysts).

Are analysts accurate on Procter & Gamble?

Over 1 year, 20% of analyst targets on Procter & Gamble were profitable, for an average return of +5% (across 202 timestamped calls). This is JPI Invest's accuracy metric.

What is the Procter & Gamble stock forecast?

Analysts target a median of $176 within 12 months, i.e. +10% vs the current price. The most bullish targets $190, the most cautious $149.

What is the Procter & Gamble stock forecast for 2026 or long term (2030)?

Note: analyst targets are 12-month (median $176, +10%), NOT 2030. No reliable 5-10 year price forecast exists (Β« 2030 prediction Β» models are speculative). The most useful inputs: the 12-month median above, these analysts' historical accuracy (20%), and the stock's past trajectory.

Is Procter & Gamble overvalued?

Its P/E is 24.2, forward P/E 21.7. A forward P/E lower than the current P/E means earnings are expected to grow.

πŸ“Š See the full interactive analysis of Procter & Gamble β†’

What is JPI Invest?

JPI Invest aggregates analyst recommendations across the entire S&P 500 (plus the S&P MidCap 400), replays them against real prices and measures who predicts best β€” on results, not reputation. Instead of taking a price target at face value, you see each analyst's track record on each stock.

Explore JPI Invest for free β†’ How it works: the method β†’

⚠️ Educational information, not investment advice. Analyst price targets are 12-month and can be wrong. Data via Yahoo Finance, recomputed by JPI Invest.