FrançaisAre analysts right about Bread Financial Holdings, Inc. (BFH)?
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Historical analyst accuracy
For Bread Financial Holdings, Inc., we replayed every analyst price target of the past 12 months and measured the real outcome: 29% were profitable, average return -9% (129 calls). At 3 months: -2% average return (37% profitable). The higher the %, the more often analysts were right on this stock.
Most reliable analysts on this stock (past track record)
Their past track record on this stock (targets replayed against real prices) — not a forecast of what will happen.
| Analyst / broker | Calls i | % profitable i | Avg return i |
|---|---|---|---|
| Barclays | 19 | 16% | -24% |
| Morgan Stanley | 14 | 29% | -29% |
| Oppenheimer | 10 | 40% | +16% |
| Goldman Sachs | 7 | 0% | -46% |
| RBC Capital | 7 | 14% | -28% |
Frequently asked questions
Is Bread Financial Holdings, Inc. a buy right now?
The analyst consensus on Bread Financial Holdings, Inc. (BFH) is "Buy" (16 bullish, 11 bearish calls over 12 months). This is not advice: historically, 29% of their targets on this stock turned out profitable over 1 year.
What is Bread Financial Holdings, Inc.'s price target?
The median 12-month price target is $115 (+6% vs $108), ranging from $102 to $132 (11 analysts).
Are analysts accurate on Bread Financial Holdings, Inc.?
Over 1 year, 29% of analyst targets on Bread Financial Holdings, Inc. were profitable, for an average return of -9% (across 129 timestamped calls). This is JPI Invest's accuracy metric.
What is the Bread Financial Holdings, Inc. stock forecast?
Analysts target a median of $115 within 12 months, i.e. +6% vs the current price. The most bullish targets $132, the most cautious $102.
What is the Bread Financial Holdings, Inc. stock forecast for 2026 or long term (2030)?
Note: analyst targets are 12-month (median $115, +6%), NOT 2030. No reliable 5-10 year price forecast exists (« 2030 prediction » models are speculative). The most useful inputs: the 12-month median above, these analysts' historical accuracy (29%), and the stock's past trajectory.
Is Bread Financial Holdings, Inc. overvalued?
Detailed valuation data for Bread Financial Holdings, Inc. is available in the interactive analysis.
📊 See the full interactive analysis of Bread Financial Holdings, Inc. →
What is JPI Invest?
JPI Invest aggregates analyst recommendations across the entire S&P 500 (plus the S&P MidCap 400), replays them against real prices and measures who predicts best — on results, not reputation. Instead of taking a price target at face value, you see each analyst's track record on each stock.
- 🏆 Analyst leaderboard by real reliability (beating their sector, not just riding the rally)
- 🎯 What to buy: 3 backtested methods over 6 years, from cautious to aggressive
- 💬 AI assistant: ask anything about any stock, with the numbers
- 📊 Portfolio tracking + 🔔 price alerts by email
⚠️ Educational information, not investment advice. Analyst price targets are 12-month and can be wrong. Data via Yahoo Finance, recomputed by JPI Invest.