FrançaisAre analysts right about ServiceNow (NOW)?
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Historical analyst accuracy
For ServiceNow, we replayed every analyst price target of the past 12 months and measured the real outcome: 64% were profitable, average return +22% (573 calls). At 3 months: +5% average return (51% profitable). The higher the %, the more often analysts were right on this stock.
Most reliable analysts on this stock (past track record)
Their past track record on this stock (targets replayed against real prices) — not a forecast of what will happen.
| Analyst / broker | Calls i | % profitable i | Avg return i |
|---|---|---|---|
| Barclays | 44 | 68% | +28% |
| BMO Capital | 34 | 71% | +27% |
| Needham | 31 | 61% | +16% |
| JMP Securities | 29 | 59% | +11% |
| Citigroup | 27 | 59% | +23% |
Valuation
Is ServiceNow overvalued, and is it a good time to buy ServiceNow right now? If you're wondering, here's a recap to make up your own mind: ServiceNow's valuation vs its sector median, to weigh alongside analyst reliability (above) and past performance. Educational information, not buy advice.
The P/E (price ÷ earnings per share) = how many years of earnings you pay for the stock. The higher it is, the more growth the market expects — but the pricier the stock, so more vulnerable if growth disappoints. The forward P/E uses next year's expected earnings: lower than the current P/E = rising expected earnings. We compare it to the sector median to see whether the stock is expensive relative to its peers.
| Metric | ServiceNow | Sector median (Information Technology) |
|---|---|---|
| P/E | 78.7 | 39.4 |
| Forward P/E | 27.7 | 20.6 |
| Net margin | 11% | 16% |
👉 ServiceNow trades above its sector median (78.7 vs 39.4) — the market expects higher growth; watch out for disappointment.
📖 P/E, PEG, margin…: see the glossary
Frequently asked questions
Is ServiceNow a buy right now?
The analyst consensus on ServiceNow (NOW) is "Buy" (92 bullish, 4 bearish calls over 12 months). This is not advice: historically, 64% of their targets on this stock turned out profitable over 1 year.
What is ServiceNow's price target?
The median 12-month price target is $140 (+1% vs $138), ranging from $72.00 to $248 (31 analysts).
Are analysts accurate on ServiceNow?
Over 1 year, 64% of analyst targets on ServiceNow were profitable, for an average return of +22% (across 573 timestamped calls). This is JPI Invest's accuracy metric.
What is the ServiceNow stock forecast?
Analysts target a median of $140 within 12 months, i.e. +1% vs the current price. The most bullish targets $248, the most cautious $72.00.
What is the ServiceNow stock forecast for 2026 or long term (2030)?
Note: analyst targets are 12-month (median $140, +1%), NOT 2030. No reliable 5-10 year price forecast exists (« 2030 prediction » models are speculative). The most useful inputs: the 12-month median above, these analysts' historical accuracy (64%), and the stock's past trajectory.
Is ServiceNow overvalued?
Its P/E is 78.7, forward P/E 27.7. A forward P/E lower than the current P/E means earnings are expected to grow.
📊 See the full interactive analysis of ServiceNow →
What is JPI Invest?
JPI Invest aggregates analyst recommendations across the entire S&P 500 (plus the S&P MidCap 400), replays them against real prices and measures who predicts best — on results, not reputation. Instead of taking a price target at face value, you see each analyst's track record on each stock.
- 🏆 Analyst leaderboard by real reliability (beating their sector, not just riding the rally)
- 🎯 What to buy: 3 backtested methods over 6 years, from cautious to aggressive
- 💬 AI assistant: ask anything about any stock, with the numbers
- 📊 Portfolio tracking + 🔔 price alerts by email
⚠️ Educational information, not investment advice. Analyst price targets are 12-month and can be wrong. Data via Yahoo Finance, recomputed by JPI Invest.