FrançaisAre analysts right about Amazon (AMZN)?
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Historical analyst accuracy
For Amazon, we replayed every analyst price target of the past 12 months and measured the real outcome: 55% were profitable, average return +20% (846 calls). At 3 months: +5% average return (45% profitable). The higher the %, the more often analysts were right on this stock.
Most reliable analysts on this stock (past track record)
Their past track record on this stock (targets replayed against real prices) — not a forecast of what will happen.
| Analyst / broker | Calls i | % profitable i | Avg return i |
|---|---|---|---|
| JMP Securities | 37 | 62% | +25% |
| Needham | 35 | 57% | +26% |
| UBS | 34 | 56% | +22% |
| Wedbush | 34 | 74% | +33% |
| Morgan Stanley | 33 | 48% | +15% |
Valuation
Is Amazon overvalued, and is it a good time to buy Amazon right now? If you're wondering, here's a recap to make up your own mind: Amazon's valuation vs its sector median, to weigh alongside analyst reliability (above) and past performance. Educational information, not buy advice.
The P/E (price ÷ earnings per share) = how many years of earnings you pay for the stock. The higher it is, the more growth the market expects — but the pricier the stock, so more vulnerable if growth disappoints. The forward P/E uses next year's expected earnings: lower than the current P/E = rising expected earnings. We compare it to the sector median to see whether the stock is expensive relative to its peers.
| Metric | Amazon | Sector median (Consumer Discretionary) |
|---|---|---|
| P/E | 20.9 | 19.9 |
| Forward P/E | 24.7 | 14.4 |
| Net margin | 17% | 9% |
👉 Amazon is valued in line with its sector (20.9 vs 19.9).
📖 P/E, PEG, margin…: see the glossary
Frequently asked questions
Is Amazon a buy right now?
The analyst consensus on Amazon (AMZN) is "Buy" (147 bullish, 0 bearish calls over 12 months). This is not advice: historically, 55% of their targets on this stock turned out profitable over 1 year.
What is Amazon's price target?
The median 12-month price target is $325 (+27% vs $256), ranging from $250 to $400 (31 analysts).
Are analysts accurate on Amazon?
Over 1 year, 55% of analyst targets on Amazon were profitable, for an average return of +20% (across 846 timestamped calls). This is JPI Invest's accuracy metric.
What is the Amazon stock forecast?
Analysts target a median of $325 within 12 months, i.e. +27% vs the current price. The most bullish targets $400, the most cautious $250.
What is the Amazon stock forecast for 2026 or long term (2030)?
Note: analyst targets are 12-month (median $325, +27%), NOT 2030. No reliable 5-10 year price forecast exists (« 2030 prediction » models are speculative). The most useful inputs: the 12-month median above, these analysts' historical accuracy (55%), and the stock's past trajectory.
Is Amazon overvalued?
Its P/E is 20.9, forward P/E 24.7. A forward P/E lower than the current P/E means earnings are expected to grow.
📊 See the full interactive analysis of Amazon →
What is JPI Invest?
JPI Invest aggregates analyst recommendations across the entire S&P 500 (plus the S&P MidCap 400), replays them against real prices and measures who predicts best — on results, not reputation. Instead of taking a price target at face value, you see each analyst's track record on each stock.
- 🏆 Analyst leaderboard by real reliability (beating their sector, not just riding the rally)
- 🎯 What to buy: 3 backtested methods over 6 years, from cautious to aggressive
- 💬 AI assistant: ask anything about any stock, with the numbers
- 📊 Portfolio tracking + 🔔 price alerts by email
⚠️ Educational information, not investment advice. Analyst price targets are 12-month and can be wrong. Data via Yahoo Finance, recomputed by JPI Invest.