FrançaisAre analysts right about Clorox (CLX)?
📈 See the interactive version (live chart) →
Historical analyst accuracy
For Clorox, we replayed every analyst price target of the past 12 months and measured the real outcome: 26% were profitable, average return -1% (133 calls). At 3 months: -1% average return (26% profitable). The higher the %, the more often analysts were right on this stock.
Most reliable analysts on this stock (past track record)
Their past track record on this stock (targets replayed against real prices) — not a forecast of what will happen.
| Analyst / broker | Calls i | % profitable i | Avg return i |
|---|---|---|---|
| Barclays | 27 | 37% | +8% |
| Morgan Stanley | 17 | 35% | -2% |
| Wells Fargo | 14 | 21% | -2% |
| UBS | 13 | 8% | -9% |
| JP Morgan | 10 | 10% | -8% |
Valuation
Is Clorox overvalued, and is it a good time to buy Clorox right now? If you're wondering, here's a recap to make up your own mind: Clorox's valuation vs its sector median, to weigh alongside analyst reliability (above) and past performance. Educational information, not buy advice.
The P/E (price ÷ earnings per share) = how many years of earnings you pay for the stock. The higher it is, the more growth the market expects — but the pricier the stock, so more vulnerable if growth disappoints. The forward P/E uses next year's expected earnings: lower than the current P/E = rising expected earnings. We compare it to the sector median to see whether the stock is expensive relative to its peers.
| Metric | Clorox | Sector median (Consumer Staples) |
|---|---|---|
| P/E | 21.7 | 24.4 |
| Forward P/E | 16.5 | 15.6 |
| Net margin | 9% | 7% |
👉 Clorox is valued in line with its sector (21.7 vs 24.4).
📖 P/E, PEG, margin…: see the glossary
💵 Dividend : Clorox pays about $4.96/share/yr → 5.14% yield. what is this?
Frequently asked questions
Is Clorox a buy right now?
The analyst consensus on Clorox (CLX) is "Hold" (1 bullish, 14 bearish calls over 12 months). This is not advice: historically, 26% of their targets on this stock turned out profitable over 1 year.
What is Clorox's price target?
The median 12-month price target is $99.50 (-4% vs $104), ranging from $86.00 to $110 (10 analysts).
Are analysts accurate on Clorox?
Over 1 year, 26% of analyst targets on Clorox were profitable, for an average return of -1% (across 133 timestamped calls). This is JPI Invest's accuracy metric.
What is the Clorox stock forecast?
Analysts target a median of $99.50 within 12 months, i.e. -4% vs the current price. The most bullish targets $110, the most cautious $86.00.
What is the Clorox stock forecast for 2026 or long term (2030)?
Note: analyst targets are 12-month (median $99.50, -4%), NOT 2030. No reliable 5-10 year price forecast exists (« 2030 prediction » models are speculative). The most useful inputs: the 12-month median above, these analysts' historical accuracy (26%), and the stock's past trajectory.
Is Clorox overvalued?
Its P/E is 21.7, forward P/E 16.5. A forward P/E lower than the current P/E means earnings are expected to grow.
📊 See the full interactive analysis of Clorox →
What is JPI Invest?
JPI Invest aggregates analyst recommendations across the entire S&P 500 (plus the S&P MidCap 400), replays them against real prices and measures who predicts best — on results, not reputation. Instead of taking a price target at face value, you see each analyst's track record on each stock.
- 🏆 Analyst leaderboard by real reliability (beating their sector, not just riding the rally)
- 🎯 What to buy: 3 backtested methods over 6 years, from cautious to aggressive
- 💬 AI assistant: ask anything about any stock, with the numbers
- 📊 Portfolio tracking + 🔔 price alerts by email
⚠️ Educational information, not investment advice. Analyst price targets are 12-month and can be wrong. Data via Yahoo Finance, recomputed by JPI Invest.